Conan Gray is a newcomer artist with a very distinctive style. Aside from good lyrics, he also has a very, very unique style. This project is about designing a matching brand identity for Conan Gray, using features from two of his songs—Generation Why and Crash Culture. His rebellious personality is also a part of the design. So, this brand identity takes the school’s envelope, notebook, letterhead, name tag and others, and “hack” them by writing something else on top of them, while using the silk screen technique so people can see the original content underneath.